“74%
of companies agree employee volunteering is a means to improve company
image.”
•
Points of Light Foundation 2000
“85%
of companies agree that employee volunteering helps create healthier
communities.”
•
Points of Light Foundation 2000
“53%
of companies agree that employee volunteering provides a way to implement
corporate business goals.”
•
Points of Light Foundation 2000
“56%
of companies strongly agree employee volunteering is a way to help employee
morale.”
-
Points of Light Foundation 2000
“46%
of consumers said they were strongly influenced in favor of a particular
company over others because of its positive social image.”
•
2000 Consumer Expectations Study on Social Accountability of Business
“Both
consumers and employees expect business to actively help build a better
society, and both consumers and employees reward those that do.”
•
The Good Corporate Citizen 2004
“Customers
favor businesses with good corporate citizenship programs. As a result
they:
•
are likely to continue doing business with the company
•
are more willing to recommend company offerings
•
are less susceptible to switching to a different company for a better
financial deal
•
say that they would choose the company again if picking for the first
time.”
•
Measuring the Business Value of Corporate Philanthropy 2000
“40%
of medium and large businesses have paid time off for employees to volunteer
in the community.”
•
The Good Corporate Citizen 2004
“58%
of US companies used their employee volunteer programs for recruitment
and retention.”
•
Points of Light Foundation 2003
“85%
of companies invite and encourage friends and family to participate
in company sponsored volunteer events and activities.”
•
LBG Associates 2004
“66%
of companies maintain an annual corporate volunteer event.”
•
LBG Associates 2004
“49%
of consumers refused to do business with a company that did not meet
respondents' standards of social responsibility. Consumers punish companies
they do not consider socially responsible in the marketplace.”
•
2000 Study on Consumer Expectations on Social Accountability of Businesses
The
Council on Foundation (2000) found that, “when companies citizenship
programs are visible they often see:
•
Improved business performance
•
Improved bottom-line returns
•
Increased competitive advantage
•
Positive business image
•
Support for higher prestige prices
•
Customer loyalty
•
Reputation insurance, and
•
Employee satisfaction and loyalty.”
“Company
citizenship programs help improve employee skills and training, encourage
employee teamwork, develop leadership skills, and develop local labor
pool.”
•
Council on Foundation 2000
“85%
of companies allow employees to volunteer during the workday.”
•
LBG Associates 2004
“45%
of CR/volunteer managers and 42% of senior executives believe their
companies should provide employees with paid time-off to volunteer during
the workday.”
•
LBG Associates 2004
“The
top 5 reasons senior executives agree that companies should support
volunteerism because,
•
It's part of being a good corporate citizen
•
It's part of the corporate culture
•
It's the right thing to do
•
Strengthens employee relations
•
Generates various corporate business benefits.”
•
LBG Associates 2004
“Companies
that received the Ad Councils Public Service Award showed annual growth
in profits of 11% compounded over 30 years. That is 3 times better than
growth of the GNP during the same period.”
•
The Good Corporate Citizen 2004
