74% of companies agree employee volunteering is a means to improve company image.
- Points of Light Foundation 2000
85% of companies agree that employee volunteering helps create healthier communities.
- Points of Light Foundation 2000
53% of companies agree that employee volunteering provides a way to implement corporate business goals.
- Points of Light Foundation 2000
56% of companies strongly agree employee volunteering is a way to help employee morale.
- Points of Light Foundation 2000
46% of consumers said they were strongly influenced in favor of a particular company over others because of its positive social image.
- 2000 Consumer Expectations Study on Social Accountability of Business
Both consumers and employees expect business to actively help build a better society, and both consumers and employees reward those that do.
- The Good Corporate Citizen 2004
Customers favor businesses with good corporate citizenship programs. As a result they:
- Are likely to continue doing business with the company
- Are more willing to recommend company offerings
- Are less susceptible to switching to a different company for a better financial deal
- Say that they would choose the company again if picking for the first time.
- Measuring the Business Value of Corporate Philanthropy 2000
40% of medium and large businesses have paid time off for employees to volunteer in the community.
- The Good Corporate Citizen 2004
58% of US companies used their employee volunteer programs for recruitment and retention.
- Points of Light Foundation 2003
85% of companies invite and encourage friends and family to participate in company sponsored volunteer events and activities.
- LBG Associates 2004
66% of companies maintain an annual corporate volunteer event.
- LBG Associates 2004
49% of consumers refused to do business with a company that did not meet respondents' standards of social responsibility. Consumers punish companies they do not consider socially responsible in the marketplace.
- 2000 Study on Consumer Expectations on Social Accountability of Businesses
The Council on Foundation (2000) found that, when companies citizenship programs are visible they often see:
- Improved business performance
- Improved bottom-line returns
- Increased competitive advantage
- Positive business image
- Support for higher prestige prices
- Customer loyalty
- Reputation insurance, and
- Employee satisfaction and loyalty.
Company citizenship programs help improve employee skills and training, encourage employee teamwork, develop leadership skills, and develop local labor pool.
- Council on Foundation 2000
85% of companies allow employees to volunteer during the workday.
- LBG Associates 2004
45% of CR/volunteer managers and 42% of senior executives believe their companies should provide employees with paid time-off to volunteer during the workday.
- LBG Associates 2004
The top 5 reasons senior executives agree that companies should support volunteerism because,
- It's part of being a good corporate citizen
- It's part of the corporate culture
- It's the right thing to do
- Strengthens employee relations
- Generates various corporate business benefits.
- LBG Associates 2004
Companies that received the Ad Councils Public Service Award showed annual growth in profits of 11% compounded over 30 years. That is 3 times better than growth of the GNP during the same period.
- The Good Corporate Citizen 2004
